Adrad Catalogues

Produced catalogues for Adrad Group in 2010. This included combining product information from a spreadsheet with the corresponding product image into a catalogue comprising over 3000 products. The design and style of pages was set up first, then using intuitive software to automate these pages with 8 to 10 products on a page.

This changed previous time turnarounds for the catalogue from months to just a few weeks, which in turn saved the client time and money. This example required mono internal pages but this automated approach can be applied to 2 colour and full colour catalogues. After the print catalogue was completed, an interactive PDF was created with bookmarks, hyperlinks, hyperlinked contents page and fast find product index.